︎︎︎H&M
Free Your Summer Mind
Swimwear Global Campaign

Let’s face it. Swimwear campaigns usually show women posing for the camera. Standing on the beach or beside the pool, showing off the collection. 

We wanted to change focus, from bodies to feelings. From being there for some else, 
to being in the moment just for yourself. 
We wanted to capture a true summer feeling of freedom. Jumping into the water, giving zero f*cks, wearing swimwear that is actually made for, well, swimming.