︎︎︎H&M
She’s a Lady
Fall Fashion Global Campaign
She’s a Lady
Fall Fashion Global Campaign
Since basically forever, girls and women have been told to look and behave “like a lady”.
Well isn’t it about time we – everyone together – redefined what it means to be a lady today? This campaign aims to do just that – featuring some seriously bad-ass women who are all equally ladylike in their own right.
Well isn’t it about time we – everyone together – redefined what it means to be a lady today? This campaign aims to do just that – featuring some seriously bad-ass women who are all equally ladylike in their own right.



Campaign Stills

Director: Gustav Johansson
Stills photographer: Emma Tempest