︎︎︎Sleek MakeUp
My Face. My Rules.
Brand Campaign UK
My Face. My Rules.
Brand Campaign UK
With the brief to make Sleek MakeUp more connected to the make up community, we made a shoutout to makeup junkies everywhere.
Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it.
The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants - making the full cast true fans and makeup junkies, not models.
Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it.
The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants - making the full cast true fans and makeup junkies, not models.
Director: Nadia Marquard Otzen
Stills photography: Cecy Young