︎︎︎Visit Sweden
(Not Switzerland)
Global low budget PR campaign

Visit Sweden’s objective is to promote Sweden as a destination on a multi-market level. With an extremely limited budget – the only way to get impact is through PR. With this campaign, we took an unusual approach to create global interest – by addressing the campaign to only a handful of people: Swiss officials. We spoke directly to the leaders of Switzerland about our mutual problem – that people all over the world mix up our two countries – and presented a solid solution.